As the core ingredient, Pink Salt plays two roles - It reduces bitter flavours and makes the rest of the flavour pop and also helps to balance the pH levels in the body, flushes out toxins, keeps you hydrated at all times and improves your energy. Your table salt also undergoes a refining process that removes its impurities and any other mineral besides sodium chloride. However, BB GoodDiet's Himalayan Rock Salt comes with its own health benefits.